PRESS RELEASE
essence trend edition “valentine – who cares?”
Always together: BFFs! The new essence trend edition “
valentine – who cares?” is
welcoming a different kind of
Valentine’s Day from mid
January to mid February
2016. Wild, rebellious and casual, we’re breaking with old traditions and dedicating the
day of love to best friends. This means: lots of fun and action for two! Edgy products in
intensive colors like
red, blue and
black as well as
metallic beige and
khaki tones for
strong styles. The favorites: the false lashes in two versions and the click & go nails with
a stiletto design. The face & body tattoo stamp with an infinity symbol creates a trendy
BFF tattoo and the limited, fruity-sweet scent underlines the rebel queen slumbering
within every girl. Sisters before misters… with essence!